Being strong alone is a thing of the past. Today’s experience landscape is no longer about isolated brand logos. It’s about meaningful connections, not just between people, but between brands, ideas, and communities. Brand silos have run their course because modern consumers move fluidly through shared worlds where fashion meets tech, mobility meets food, and gaming meets purpose.
The most powerful brand partnerships succeed because they don’t force a fit – they natively speak the language of the community to unlock unprecedented experiential spaces like co-branding events, pop-up collaborations, and content alliances.
But how do you share the stage without losing your brand’s unique identity? How do you turn a single campaign into a long-term ecosystem?
Sign up here and join us live at the GPJ Talk as we delve in.
MEET OUR EXPERTS:
- Sascha Stalica (Executive Director Creative & Culture, Apollo18 x GG | Ex-Airbnb & Red Bull)
- Josip Radović (Vice President of Marketing, CYBEX | Ex-Chefreporter GQ Magazine)
- Fabian Huber (CEO, Unibev)
- We are currently in the midst of a conversation with a fourth speaker.
MODERATION:
- Louisa Schlang
- Patrick Schmidt (ECD, George P. Johnson Germany)
For your information: This GPJ Talks Session #6 will be held in German.
