– A Masterclass in Turning Experiences into Lasting Communities.
Thursday, July 2 | 10:00 – 10:45 AM CEST
Presented by George P. Johnson Germany x The Lady’s Realm
THE BLUEPRINT FOR COMMUNITIES THAT LAST
In a world of packed event calendars and shrinking attention spans, most brand experiences end the moment attendees walk out the door. But the most powerful brands have cracked something bigger. They don’t just create moments. They build communities people never want to leave. For years, we’ve been designing experiences from the inside out, and we’ve decoded what truly makes people stay, engage, and come back.
WHAT DOES IT TAKE TO TURN AN EVENT INTO A COMMUNITY?
Belonging is the feeling that you are seen, valued, and in the right place. And it can be designed. At every single step. From the moment someone receives the invite, to the experience itself, to the day they become an active, connected part of your community. It’s not just about the biggest stage or the boldest activation.
In this masterclass, Jessica Itterheim (Director Strategy at George P. Johnson Germany) and her Co-host Fransje Schoenmaker (Co-Founder, The Lady’s Realm) will share the framework, real-world case studies, and a practical tool to help you build communities that don’t just outlast the event. They outlast the competition.
Join us online! This event won’t be available on demand, so be sure not to miss it.
