From AI Table Tennis to Fireside Chats: Bringing IBM Technology to Life
The IBM exhibition at MWC Barcelona 2025 successfully bridged the gap between high-level audience engagement and deep AI-driven insights.
Interactive highlights such as „Calling the Shots“ (AI table tennis) and the new „Sevilla“ (AI table football) served as powerful crowd-pullers, demonstrating the practical application of technology. Additionally, a series of 14 fireside chats provided detailed perspectives on AI-driven innovation and business growth, attracting a significant volume of professional visitors to the booth.
To bring this complex vision to life, the George P. Johnson (GPJ) German and US teams worked in seamless collaboration with IBM Blue Studio and specialized partners, including Raumtechnik, Flow Experience Marketing, and Leyendecker GmbH. This global partnership ensured a world-class delivery of IBM’s presence at the world’s most influential connectivity event.
