The experience marketing landscape is evolving. Our June 2026 Intelligence Report highlights how brands are winning in an AI-driven world.
- Raw, behind-the-scenes content is replacing polished marketing to build authentic trust with audiences.
- Brands are foregrounding human connection, turning third spaces into interactive dialogue hubs for skeptics.
- Gen Z cohorts are driving an analog moment, favoring physical experiences over digital isolation.
- Micro-events focusing on value and community are outperforming large-scale, traditional conference formats.
- Creative, out-there physical stunts help brands cut through noise and define their human identity.
Read the full report to get the bigger picture.
Would you like to use these insights for your next strategy? Feel free to reach out to us for a chat: heidrun.scholten@gpj.com or dominik.arrich@gpj.com