Schneider Electric at HMI 2026

Schneider Electric: A Radiant Landmark Experience at HMI 2026

Schneider Electric approached us with a bold challenge: to completely revolutionize their presence at the world’s leading industrial technology trade fair. After nine months of intense collaboration, their vision was realized at Hannover Messe 2026.

As George P. Johnson Experience Marketing, we managed the full end-to-end lifecycle—from initial strategy and design development to full-scale implementation. Working in close, collaborative partnership with our Project Worldwide sister agency Raumtechnik, we leveraged our collective advantage to blend serious creativity with seamless complex logistics, turning a visionary concept into a 1,700-square-meter reality.

The centerpiece, „The Halo,“ truly defined the space. Designed as a central „piazza“ where all exhibition zones converge, it became a living architecture of light, motion, and digital media. More than just a booth, it served as a high-performance ecosystem featuring over 130 live demos, 10 executive meeting rooms, and a central stage for press conferences and deal-making.

At its core, this project is a prime example of intelligent performance—where rigorous craft, high-end technology, and human experience align. By moving visitors from passive observation to active engagement, we didn’t just build a beautiful architectural space; we created an efficient, effective brand moment.