From Quantum Computing to Live Streams: Orchestrating the IBM Think on Tour 2025
In November 2025, IBM officially opened its new German headquarters, the IBM Technology Campus in Ehningen, while simultaneously hosting the annual flagship event Think on Tour DACH for key clients and partners.
George P. Johnson (GPJ) led the entire experience design, strategic planning, and end-to-end execution. A central highlight of the event was the high-profile production of a prominent speaker panel, which was live-streamed via Handelsblatt, followed by a celebratory show to mark the official opening of the Technology Campus.
The sophisticated attendee journey curated by George P. Johnson (GPJ) featured expert roundtables and newly designed innovation showcase areas. Additionally, the team managed seamless shuttle logistics for exclusive tours to the nearby IBM Quantum Data Center, further emphasizing IBM’s leadership in future technologies.
