Which booth elements at gaming conventions truly impact the audience?
At GPJ Germany, we’ve just wrapped up an experience study for Gamescom 2024 to uncover exactly that!
We analyzed the different elements from over 50 games to understand what really drives awareness and impact. Considering more then 15 criteria – from booth size over stage content to queuing experiences – and correlating them with the outcomes after the event.
Helping brands in the future to design experiences for an optimal return on invest.
But that’s not all. We also took a deep dive into the presence of non-gaming brands at the event. With more industries getting involved in the gaming space, it’s crucial to understand the unique challenges and opportunities they face. Non-gaming brands need to consider audience engagement strategies that align with the high-energy, immersive nature of gaming culture.
Key takeaway?
Impactful booths aren’t just about aesthetics or crowds – they’re about creating memorable, engaging experiences. Whether you’re in gaming or not, standing out means connecting with your audience on a deeper level. Get an overview in our executive summary below.
Want to find out more about all the details and insights?
Reach out to Jessica Itterheim or Dominik Arrich.