This report explores a key shift in modern experiential marketing and mobility: moving people from A to B is no longer enough; creating a meaningful connection with the journey itself is the new differentiator. What are the three major trends that are reshaping brand and fan engagement? Read the full report here.
The experience marketing landscape is evolving. Our June 2026 Intelligence Report highlights how brands are winning in an AI-driven world. Read the full report here. Would you like to use these insights for your next strategy? Feel free to reach out to us for a chat: heidrun.scholten@gpj.com or dominik.arrich@gpj.com
– A Masterclass in Turning Experiences into Lasting Communities. Thursday, July 2 | 10:00 – 10:45 AM CESTPresented by George P. Johnson Germany x The Lady’s Realm THE BLUEPRINT FOR COMMUNITIES THAT LAST In a world of packed event calendars and shrinking attention spans, most brand experiences end the moment attendees walk out the door. …